Become The Real Deal – MasterClass MKII

August 17, 2010

How To Create A Great Life (and meet great girls in the process).


Why is it that some men wake up each day to live an amazing life – and look forward to fully living every moment of it..

..and some “work on themselves” endlessly, but are never happy with where they’re at?

And why is it that some men they seem to be operating out of a deeper place which is unswayed by the opinions of others..

..while others worry all the time about what people will think?

And how is it that some men view challenges and setbacks as merely opportunities to develop themselves..

..while other men avoid them at all costs?

Finally, why is it that some men are able create the kind of space around them which sucks other people into it..

..whilst others seem to always fight for other people’s attention and time?

Well, allow me to share with you the discovery I made recently which allowed me to see the answers to those questions.

This discovery is a simple model which has been around for a long time, but has never been specifically applied to the realm of men’s development and relationships with women.

So, let’s get into it. First, let me assert that the way you see your life right now can be illustrated in this way:









You, like every other man in the world, know what you want to HAVE. And if you asked a bunch of men about this you’d probably get responses like:

I want to have:

- financial freedom
- relationships with amazing women who love me
- a great job where I’m respected
- a holiday
- a sports car

..and so on.

And many men continue wishing for all those things, as if wanting them more will make them manifest themselves.

However, some men go a bit further. And if you’re reading this, you’re probably in this latter category. You’re not happy with just being a dreamer – and so you set out to find out you they have to DO – in order to have what you want to HAVE:











This is where “personal development” lives. In the stage of DOing, you begin to explore the self help, improvement, dating advice, healing and all that jazz.

You learn stuff like body language, techniques to be confident, what to say, how to dress, public speaking tips, how to ask for a payrise, how to make money online, and so on.

And the Internet, over the past decade, has been central in helping the movement of DO spread, because DO relies on getting and absorbing information – and attempting to act in line with it.

The philosophy which underpins the stage of DO has been the all too familiar “fake it till you make it”.

It reasons that if you DO enough [work / learning / approaches / public speaking /painting art, etc], soon enough you’ll graduate to the next level, and begin to BE:









So, in theory, one you decide to HAVE it all, you’ll DO what’s required and eventually you’ll be in a position where you can BE:

- more confident
- free to do what you want
- happy
- accepted
- powerful
- loved and liked

.. and so on.

This model makes sense in theory. But in practice, I believe that we, as men, and as humans in general – made a mistake.

We got this process back to front, and this mistake is the biggest fallacy of “personal development” which you’ve been sold.

See, when this model is your operating system in the world, the conversation you are running about yourself in the background is something along the lines of:

“When I HAVE the money and the great job and financial freedom and the great girl, I’ll DO what I want, and I’ll BE happy, powerful, loved and rich and I’ll give to charity and travel everywhere.”

And the voice in your head, which you call “thinking”, but what is really you having a conversation with yourself, will be occupied with stuff like:

“I have to get a girlfriend.”
“I have to get a hotter girlfriend.”
“I have to get a job.”

And there’s absolutely nothing wrong with that. But it’s limited in its power and potential. Plus, I invite you to notice that in the background of all this is a sense of lack and need. When you’re living out of this padadigm, what you’re projecting outwards, through your every pore is:


“I need something outside myself to feel complete.”


So what are the costs of living life out of this paradigm?

Well, when you’re living life out of this model, you will notice yourself saying things like this in a job interview:

“I’m a computer programmer. I have 2 years experience. I do it because I enjoy it and it has great career opportunities. I see myself getting promoted to Development Group Team Leader one day.”

Notice how that followed the Have, Do Be paradigm.

Are you touched? Moved? Inspired? Want to hire me?

And when you’re on a date, you may find yourself tempted to say something like this:

“I’m a computer programmer. Yup, it’s a good job. I enjoy it and it has great career opportunities. I want to be a Development Group Team Leader one day.”

Wanna jump my bones?

But let’s see what happens when we reverse this paradigm:









I’m about to show you that a man who lives a great life, knows what he wants, who is powerful, confident and charismatic is a product of this little simple reversal in perspective.

So, let’s give you infinite power. As you can see, we begin with the BE. Or, to put it another way – WHY the hell do you exist?

Why do you get out of bed in the morning? What is your purpose? What really matters to you? And if your life ended right now, what would your tombstone say as a quick summary of who you’ve BEen?..

What do you stand for? And what are you against – and not just on an ideological, intellectual level of a university debate or a pub conversation, but an applied level of producing action and causing results?..

Who are you pissing off? As Seth Godin pointed out, if you’re not pissing anyone off, you’re not changing the status quo.

And if no-one is criticizing you, you’re probably not on the court playing the game of life – rather you’re a spectator talking about the game, offering your critique, tips and commentary.


So, who are you BEing, right now?


Let me give you another metaphor to illustrate this: are you BEing the politician in the parliament, speaking for what you believe in, getting shot down and getting back up again? Or are you BEing a taxi driver listening to talkback radio and saying “those idiots .. if I was in control I would do XYZ.. “?

Here’s the best bit – when you begin your conversation with yourself and people with who you’re BEing, you have no choice but to DO everything which correlates with your way of BEING. And the HAVE takes care of itself:











See, charisma, confidence and courage are not something you have to learn – they are by-products of living a life where you’re BEing for something. When you’re leading from the front. When you’re big enough to see other people as big.

About a year ago I was working in a bar where a speed-dating event was being held. That evening, about thirty people paid a modest sum of cash to gather in a small, darkly lit room. What they got for the cost of admission was the opportunity to speak with other singles of the opposite sex for about five minutes at a time.

I was watching this event and it really hit me that, on the way to this bar, all of us walked past at least 50 people of the opposite sex who were attractive, interesting, and probably also looking for a partner.

What stopped us from talking to those people was our fears – fears of looking bad, fears of not knowing what to say, being awkward, fears of making the other person uncomfortable, fears of being judged by other people in the street..


They were normal, regular fears..


..which we, as human beings, all experience.

So that evening all participants essentially paid money to create an artificial context, in which talking with a stranger to explore the possibility of a romantic interest was “normal” and thereby did not trigger any fears.

But by sidestepping the fears, they also stripped away much in the way of spontaneity, excitement, growth, expansion and, well .. life. There was not much in the way of life inside that dark back room of the bar.

I mean, everyone in the bar had a pulse, but not many people were expressing themselves freely, sharing unashamedly, wondering about what’s happening in the world of the other person. Instead, I overhead much of the stuff along these lines:


“I’m a computer programmer..


“Yup, it’s very busy. But I like it and it pays really well. And I see myself getting promoted to Development Group Team Leader one day.”

That evening, my vision for this business became clear to me. I mean, this business existed previously, but that night the way I saw it got reversed. It ceased being HAVE DO BE and became BE DO HAVE.

My vision was a big, friendly city where people talked with each other freely on the streets, as if they were old friends – even though they had only met.

I saw streets where men acknowledged women’s beauty authentically, expressing their desires with respect yet without fear, and women drinking up the attention, smiling and glancing back, choosing to accept or decline men’s advances.

Whether they accepted or declined was fine; nothing was wrong or bad.


There was no judgment, no puffed up pride..


..no comparison and no ego. It was all just the way it was – and the way it wasn’t.

And I wanted to create a company and a course which dissolved people’s fears around their interactions with people, so that a city like this could become a reality.

Whether I became the computer programmer within this company it or it’s leader or it’s 2IC is not important. What’s important was that my work became a channel through which I began to implement that vision into a reality.

And you know what? On any day, my tasks may involve anything from making web pages to doing computer programming to brainstorming ideas with Leigh to meeting other people in this and related industries.

More and more, I’m starting to see that it will soon involve bringing more and more people into the fold, so as to cause the company to expand and to create opportunities for these folks to grow through their participation.


And does it pay well?


Well, not yet – Leigh and I are choosing to work in bars and restaurants to pay the bills, to make sure we don’t drain the precious company resources. But those side jobs now also form a part of the bigger picture that is our vision.

Now – are you touched? Moved? Inspired? Do you want to continue having a conversation with me?

And there’s really nothing special about that story – except for the paradigm reversal. I just had a conversation with you which began from a space of BE. Who I was BEING there was the end of unfriendly cities. Then I mentioned what I DO.

And only touched on the fact that Leigh and I HAVE a company, and quite openly said that I don’t have much in the way of money.

In contrast, have you ever heard a businessman say this instead?


“I’m the CEO of a company..


“And it is my job is to hold board meetings, perform risk assessments, mergers, acquisitions and I lead teams. I want to be the next Chairman.”

Yawn, right?

It’s not what you HAVE. It’s what you are BEing that matters. If you lead with the BE, you’ll be on a winner every time.

So how can you make all this work for you? How can you have infinite power in your life and HAVE all that you want?

See, now that you know the power of reversing this paradigm, you’re light years ahead of those who are still trying to HAVE DO BE.


But it’s only the beginning.


You now have to invent you you are to BE. But here’s the trick – you can’t fake it. If you, for example, try to swipe my story above will not work for you – because if you do that, you’ll still be still following the old paradigm:

You’ll be swiping it to HAVE the story, so that you can DO the telling of it, and BE attractive, confident, powerful, etc.

The key to becoming the kind of man you aspire to be is in discovering your your own, unique way to BE. In stripping down the layers and uncovering the real, authentic you.

And that’s what the MasterClass MKII was designed to do. In just over 30 days, it gave you the tools to be unrecognisable.


You can be living from a space of BEing.


If you’re reading this, you’ve probably seen your fair share of personal development, improvement, dating advice, and so on. And that’s great news – for the most part, it’s been focused on your level of DO.

Which means you still have an untapped realm of potential at your level of BE. It’s like a reserve of gold which is sitting under the surface of your daily life, waiting to have the layer of mud on top washed away.

And I’m sure you’ve had those days when that gold shines through – days when you’re unstoppable, confident, effortless with people – and that amazing guy who you have inside you just comes out.

But that way of being at the moment is more a state which is affected by external circumstances, rather than a permanent way of being, right?

To begin unearthing your gold and stripping back the layers which are holding you back from realising your fullest potential, I encourage you to invest in our high-performance potential coaching.

Unfortunately at the moment our flagship coaching program – MasterClass MKII – off closed. We are improving it – and its place you’ll get a new curriculum, which will be more powerful, more affordable and have more individualised coaching.

We are planning to re-open doors on Monday, 4th of October, 2010.

If you want to have a no-obligation spot reserved for you and if you want to get updates as they come to light, you can register for the Priority List by entering your details below.


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